The league had a centralized marketing approach and revenue-sharing model and was focused on creating a fan-friendly experience. Dein, along with other top English clubs, decided that they could replicate the NFL approach by creating a new league that would focus on marketing and commercial opportunities. The Premier League was born in 1992, and the rest is history.
Fast forward to today, and the Bundesliga is now partnering with the NFL to learn from their marketing and commercial strategies. While the Bundesliga may never play competitive games in the United States, the partnership is still beneficial for both parties. The NFL gets access to a large, passionate fan base in Germany, while the Bundesliga gets to learn from the best in the business.
Ultimately, the partnership between the Bundesliga and the NFL is a testament to the global reach and influence of American sports. As American football continues to grow in popularity in Germany, it’s clear that the NFL’s international expansion efforts are paying off. And as the Bundesliga continues to thrive as one of the top soccer leagues in the world, its partnership with the NFL will only help to strengthen its position on the global stage.
Dein encontró aliados similares con el presidente del Tottenham Hotspur, Irving Scholar, y el presidente del Manchester United, Martin Edwards, ambos de los cuales estuvieron de acuerdo con Dein en que se necesitaba un cambio y que el modelo de la NFL era el camino a seguir.
Treinta y dos años después de que se lanzara la Premier League en 1992, es la Bundesliga la que busca copiar las mejores prácticas de la NFL en su intento por cerrar la brecha con la dominación de la liga inglesa en los Estados Unidos.
Fotos: Christopher Harris y DFL/Getty Images/Daniel Kopatsch
Cargando…