El Estado del Patrocinio en el Triatlón Profesional – Triatleta
Blanco, who started her agency, Strong Sports Management, in 2017 after a spell working for a sports marketing agency, agrees with Astle that the sponsorship landscape differs greatly between long-course and short-course racing. “In the short-course world, it’s much more about race results,” she explains. “If you’re not on the podium, brands aren’t really interested. … Leer más